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Certificate program

Train the Presentation Coach — Certificate Program

PIC offers a unique train-the-trainer experience. Our acclaimed Train the Presentation Coach Certificate Program is for trainers, coaches and learning and development professionals who want to coach others for excellence and impact. A complimentary eligibility consultation is offered.

Participants receive a Train the Presentation Coach Certificate upon completion of the program.

Laurie reads every inquiry personally and generally replies within one business day.

Are you able to influence others? This program trains you to coach colleagues and clients for presentation and communication excellence in meetings, conferences, board rooms and team leadership.

The Train the Presentation Coach Certificate Program is one of a kind — three months, six modules, and presentation coaching experience with actual clients before you finish.

The certificate program includes three key areas:

  1. Techniques from the proven Presence26© System
  2. Presentation coaching skills based on our thirty-plus years of experience
  3. Coaching with actual clients

Valuable program components include:

  • Establishing goals with clients
  • Providing customized and diplomatic feedback
  • Videos to watch between sessions
  • Presentation coaching experience with actual clients

The program is for:

  • Companies who want to increase visibility and reputation through outstanding presentation strength
  • Companies who want to increase internal communication competence
  • An independent coach or trainer who wants presentation coaching tools to add to their skill set
  • HR, communication or L&D teams who provide leadership coaching

It exists because organizations kept asking for it. A company decides its leaders need to communicate better, works out that no external coach can sit in every meeting, and asks whether we can train the people already closest to those leaders instead. That is one route in. The other is the independent coach or trainer who wants presentation coaching to be a credentialed part of their practice rather than something they picked up along the way.

On successful completion, participants earn a Presentation Coach Certificate — a valuable credential for your professional resume, increased opportunities, and the ability to assist leaders in their important meetings.

Who’s eligible

  • You want to help others in your company achieve presentation excellence
  • You want to add to your toolbox of professional skills
  • You recognize the importance of great communication
  • You already hold a degree or a position in coaching, speech, learning and development, speech-language pathology, communications, or training and facilitation

What the presentation coach certification covers

Part 1 of 3

Best practices in presenting, from the Presence26© System

These proven twenty-six techniques include skills in messaging, oral image, nonverbal behavior, and powerful interaction strategies.

Participants receive a Train the Presentation Coach Certificate upon completion of the program.

Six modules across three months, ending in the Presentation Coach CertificateA timeline divided into three months. Six evenly spaced module markers run along it, numbered one to six, and it ends at the Presentation Coach Certificate.Month 1Month 2Month 3123456CertificateSix modules across three months, ending in the Presentation Coach CertificateA timeline divided into three months. Six evenly spaced module markers run along it, numbered one to six, and it ends at the Presentation Coach Certificate.Month 1Month 2Month 3123456Certificate

Six modules, covered in a three-month time frame. Three things run through all of them:

  1. Best practices in presenting, from the Presence26© System

    These proven twenty-six techniques include skills in messaging, oral image, nonverbal behavior, and powerful interaction strategies.

  2. Communication coaching techniques, including feedback, modeling and video coaching

    Add to the coaching toolkit you already possess. The program builds your professional competence and credibility.

  3. Presentation coaching experience with actual clients

    Real coaching, not just role play between classmates. You’ll coach your clients for actual events and watch them progress, and you’ll receive support and feedback every step of the way.

The Presence26© System behind the certificate

The System is what you learn to teach from. Twenty-six named competencies in five groups: Messaging, Oral Presence, Nonverbal Presence, Interactive Strategies, and Information to Inspiration — which is the distance between being understood and being followed.

A named system matters more to a coach than to a client. It gives you something to diagnose against: when a capable person presents badly, you need to be able to say which of twenty-six things went wrong, rather than that it did not quite land. The whole System is published, item by item, if you want to see what you would be teaching before you ask about a place.

The topics, as she teaches them:

Messaging

  • Four W’s for organization
  • Four E’s for interest
  • Conveying complex information
  • Three methods of persuasion
  • Slide rules: ISHE and synchronization
  • Three P’s: pacing, prioritizing, packaging
  • PLAN model for listener analysis

Oral presence

  • Speed control: the 1-2 technique
  • Vocal variety: sounding interesting
  • Speech clarity: what the pros learn
  • Vocalized pauses: eliminating ums and ahs
  • Your sound: finding your best voice
  • Breathing to relax

Nonverbal presence

  • Four levels of gestures
  • Face it: facial expression and contact
  • The three S’s: space, symmetry, stability
  • Move: why, when and how
  • Note it: using notes effectively

Next-level techniques

  • Motivational talk recipe
  • Creating interactive moments
  • Eight catchy openers
  • Style words: how you come across
  • SHARE model for leading meetings
  • Information to inspiration

The last three are customized techniques, designed for the person being coached.

Laurie on the program

A shorter introduction, from Laurie’s Smart Speaking series.
Laurie Schloff watching two trainee coaches practise on each other during a training day.

What you walk away with

  • A Presentation Coach Certificate — the credential, and increased reputation and visibility for you and/or your team
  • Valuable coaching techniques to add to your current skill set
  • The Presence26© System as a working method: twenty-six named competencies you can teach and diagnose against
  • Presentation coaching with actual clients, with expert feedback and guidance
  • Bring these competencies inside your organization, and supplement your external coaches with internal capacity

Proof

Two different kinds of evidence, and they are worth telling apart. The first is what happened when an organization put its whole HR team through this program. The second is what Laurie’s own coaching clients say about her — which matters here because she is who teaches it.

Building the coaching capability in-house — a growing biotech firm put its entire HR team through this program; the team now helps researchers and scientists excel in clear and engaging presentations

Laurie is just simply awesome, she will bring you to places that you never thought were possible. Working with Laurie has really been transformational for me, to say the least. Her sessions go way beyond teaching you to speak at a presentation. Words could never describe what Laurie has taught me. She is an inspiration who not only helped me understand how to increase my self-confidence, but also coached me on how to be committed to preparation/readiness.

Director, MTA

Logistics

Length
Three months
Structure
Six modules, virtual and live — not pre-recorded
Credential
Presentation Coach Certificate
Who it is for
Trainers, coaches, and people working in speech, learning and development, communications or facilitation
Next start date
Arranged per cohort rather than published — ask and we will tell you the next one.
Fees
Quoted after the eligibility conversation, once we know your background and which format fits. Corporate groups are quoted by scope and size.

Program questions

Six modules over three months. It is a virtual live program, not pre-recorded, which we find gives the best results, with video learning between sessions. Upon successful completion, you’ll earn a Presentation Coach Certificate.

We quote the program after the eligibility conversation, once we know your background and which format fits. Corporate groups are quoted by scope and size — by how many people are involved and what you want them to be able to do.

All participants are equipped with a solid set of techniques which they can apply immediately. Impact with clients and in their own organization is consistently rated as excellent.

Laurie is happy to share names of clients for you to contact on your eligibility call. The two videos on this page are worth watching first — both are Laurie, talking through the program and what it is like to take it.

Laurie Schloff, founder and international communication skills coach. Hava Horowitz, senior communication skills coach. Tori Hollingworth, executive communication coach and communication training expert. Susan Shoer, creative director, writer and video producer. And other guest experts in AI, podcasting, crisis and media communication.

We’re enthused to meet you

We are selective, and like to start with a complimentary eligibility conversation. No worries — we are friendly and supportive. We look forward to learning more about you, and if it is a fit, we can’t wait to welcome you into the Certificate Program.

Laurie reads every inquiry personally and generally replies within one business day.