Los Angeles, California

Executive Communication Coaching in Los Angeles

Where being on camera is ordinary, and the bar for looking comfortable on one is correspondingly high.

30years: Coaching executives and their teams since the 1990s
15,000+clients: Across biotech, healthcare, finance and technology
3books: Published, the first two translated internationally
Top 15coaches in Boston: Voted by Influence Digest

As featured in

Laurie reads every inquiry personally and generally replies within one business day.

Coaching in Los Angeles

Plainly: nobody on this team is based in southern California, we keep no space here, and unless your company flies us out the coaching happens on a call. What we can offer this market that is not generic is a genuine track record in front of cameras rather than a claim to one. Laurie has been interviewed on the Today Show and by Oprah, quoted in the Wall Street Journal, and featured in Women’s Health, and coaching people through media appearances has been part of the practice for decades.

That matters more here than in most places, because this is a market with an unusually well-developed instinct for when somebody is performing badly. Entertainment and its adjacent industries — production, agencies, gaming, the enormous creator economy — sit alongside aerospace, health systems and a large technology sector, and they share one inherited standard: everyone has watched enough professional on-camera work to notice, instantly and without being able to say why, when a person on a screen is uncomfortable being looked at.

The coaching consequence is that the usual fixes are not enough. Structure and message discipline still matter, but so does what your face is doing while somebody else is talking, where you look when the question is hostile, and how you begin an answer you have not finished thinking about. Those are trainable — they are competencies in the system, not gifts — and they are the ones people in this market most often arrive already knowing they need.

How the sessions run

Video is the default and the three-hour gap from the east coast is the only real complication, which we solve by scheduling rather than by heroics: early-morning Pacific slots for anyone who wants to be finished before the day starts, late-afternoon for anyone who does not. Camera work is coached on camera, which means the session and the skill are the same medium — you review your own footage instead of taking somebody’s word for it.

Camera, stage, or both

For interviews, press, panels and anything with a lens on it, the page you want is media training. For a keynote, a conference slot or an internal event with a stage and a clicker, public speaking coaching is the better fit. Plenty of people book both, because the two audiences reward opposite instincts.

Underneath either sits the same set of nonverbal competencies — facial expression and contact among them — which is the part of the work that a camera makes unforgiving and a large room forgives.

Professionals meeting outdoors in a sunlit Los Angeles office courtyard.

Why people choose us for work that matters

A named system, published in full
Twenty-six competencies with names, grouped into five categories. You can read the whole thing before you spend anything — most firms will not show you their method.
See the Presence26© System
Thirty years, and the receipts
The Today Show, Oprah, the Wall Street Journal and Women’s Health. Three published books, all of them translated. Fifteen thousand clients.
See the press record
Other firms send us their coaches
The Train the Presentation Coach Certificate Program is one of the few of its kind — organisations pay to have their own HR and L&D people trained and credentialed by us.
About the Certificate Program
The prices are on the website
No discovery call required to find out what it costs. Both programme structures and the rates are published, along with what happens if those numbers are a problem.
See how an engagement runs