Who we help
Communication coaching for technology companies
For the engineer, founder or product leader whose thinking is better than their explaining, and who knows it.
Laurie reads every inquiry personally and generally replies within one business day.
Communication coaching for technology companies almost always starts as a translation problem. You can hold the whole architecture in your head; the executive committee cannot, does not want to, and is deciding anyway. Being asked to simplify feels like being asked to be wrong, so most technical leaders either flatten the substance or drown the room — and both read, to the people watching, as somebody not quite ready for the bigger job.
The work here is with founders, engineering and product leaders, heads of data and security, and the high-potential individual contributors being moved toward roles that are mostly speaking. Technology is one of the four industries this practice has concentrated in.
When technology leaders usually call us
- A funding round is starting and the story has to work for people who will not evaluate the code.
- A staff engineer or principal is being moved toward a role that is mostly presenting.
- Roadmap and architecture reviews keep ending without a decision.
- An incident, an outage or a security event has to be explained to customers or to the whole company.
- The team is distributed and video-first, so every impression is formed through a laptop camera.
- A leader working in English as an additional language wants their ideas to land as sharply as they think them.
Depth without drowning the room
None of this is about dumbing anything down. It is about knowing which three facts change the decision and keeping the other forty in reserve for the questions — a harder discipline than saying everything, not an easier one. In the system those are competencies two and twenty-five: conveying complex information and controlling detail, then speaking to the executive level.
Laurie has written the practical version of this in strategies for conveying technical and complex information. For teams working across languages, the same sessions can run alongside enhancing speech clarity for non-native speakers.
If you are raising
A technology start-up executive came to us before a run of investor meetings — high stakes, and an equally high level of nervousness. Twenty sessions, plus a follow-up before each meeting, focused on the company story, influential messaging, controlling nerves and delivery. He went on to close three investments in the seven figures. That engagement is in the client stories, and the coaching behind it is investor pitch coaching.
Where technology engagements usually start
Investor Pitch Coaching
Customized coaching for the meetings that decide the money — your story, your messaging, your delivery, and the nerves that come with a room that can say no.
Presentation Skills Coaching
Our customized group workshops and one-to-one coaching lead to high impact, increased visibility and fast results.
Executive Communication Coaching
One-to-one and group coaching incorporating the best practices leaders actually use: shaping a message and delivering it with confidence, whether you are presenting to a board, running a meeting, or handling challenging situations.
Why people choose us for work that matters
A named system, published in full
Twenty-six competencies with names, grouped into five categories. You can read the whole thing before you spend anything — most firms will not show you their method.
See the Presence26© SystemThirty years, and the receipts
The Today Show, Oprah, the Wall Street Journal and Women’s Health. Three published books, all of them translated. Fifteen thousand clients.
See the press recordOther firms send us their coaches
The Train the Presentation Coach Certificate Program is one of the few of its kind — organisations pay to have their own HR and L&D people trained and credentialed by us.
About the Certificate ProgramThe prices are on the website
No discovery call required to find out what it costs. Both programme structures and the rates are published, along with what happens if those numbers are a problem.
See how an engagement runs
Companies We've Coached
Thirty years and more than fifteen thousand clients across biotech, healthcare, finance and technology. We do not publish client names without written permission, which is also the answer to what we would say about yours.
Laurie, your insights were so helpful. As a veteran presenter, my session with you and our collective session helped set us up for success.
Raising money while managing nerves — a tech start-up executive, twenty sessions and a follow-up before every investor meeting — three investments in the seven figures
What do you have to explain, and to whom?
Thirty complimentary minutes with Laurie — the audience, the decision they are making, and where the explanation currently loses them.
Laurie reads every inquiry personally and generally replies within one business day.