Coaching

Investor pitch coaching for founders and executives

PIC helps founders and executives tell their company story to the people deciding whether to fund it. We customize your program around the raise you are actually in. A complimentary initial consultation is offered.

30years: Coaching executives and their teams since the 1990s
15,000+clients: Across biotech, healthcare, finance and technology
3books: Published, the first two translated internationally
Top 15coaches in Boston: Voted by Influence Digest

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Laurie reads every inquiry personally and generally replies within one business day.

Investor pitch coaching covers these critical areas:

Building the company story an investor can repeat
Influential messaging and what to lead with
Controlling the quantity and complexity of technical detail
High-impact oral and nonverbal delivery
Handling the hard questions, including the ones you dread
Controlling nerves in a room that can say no
Practice and video coaching against your real deck
Application to each meeting in your diary, as it comes

Founders and executives come to us when:

A raise is underway and the meetings are already booked
The science is sound but the story is not landing with people outside the field
A founding team presents together and needs to tell one story
An internal capital request carries the same stakes as a raise
Nerves are getting in the way of work that deserves to be funded

Our investor pitch coaching is built on the PIC Presence26™ System, and sessions are customized around your actual raise. Most clients run a session shortly before each meeting rather than doing all the preparation once at the start — how an engagement runs sets out the stages and the prices in full.

What to expect from your investor pitch program

Assessment and goal plan
Your company story rebuilt for an audience that is deciding
Customized techniques for messaging, delivery and questions
Practice and video coaching against your real deck
A session shortly before each meeting, where it counts most
Ongoing measurement of progress

We work on the story first, then delivery, then nerves — deliberately in that order. Controlling nervousness is far easier once the material is genuinely solid, and much of what people call anxiety is an accurate read that the pitch is not ready yet. If fear of speaking is the larger problem, start there.

Who this is for

If this is for you

You are the person in the room — a seed round, a Series B, or an internal capital request with the same stakes. Your program includes:

A complimentary, pressure-free consult
Assessment and a goal plan before anything is booked
Your actual deck and your actual raise, worked on directly
Rehearsal on video, with the hard questions asked properly
A session shortly before each meeting, not just at the start
Unlimited communication with your coach between sessions

If this is for your founding team

Two or three people who present together and currently contradict each other in small ways an investor will notice. Our most popular engagement combines group and individual sessions: the group builds one shared story, and the one-to-ones focus on customized goals for each presenter.

A shared narrative, so the team tells one story
Hand-offs and interruptions rehearsed, not improvised
Individual sessions for whoever carries the most air time
Peer practice and feedback
Group rates are quoted per coach

What’s included

Building your company story

Analyzing your listeners, building your messaging, and developing the version an investor can repeat to a partner who was not in the room — a much harder test than the version that satisfies your own team.

Persuasion and controlling detail

What to lead with, how much technical depth a given room actually wants, and how to answer a question fully without reopening the whole deck.

High-impact delivery and handling nerves

Effective speed and pace, outstanding nonverbal skills, and practical methods for staying calm under pressure — practiced against video rather than talked about.

Laurie Schloff taking notes while a founder rehearses a pitch against a wall screen.

The Presence26© System behind this work

PLAN for strategizing and listener analysis
Who is in the room, what they already care about, and what you want to be different afterwards.
Three Methods of Persuasion
Conveying Complex Information / controlling detail
Deciding what to leave out — the hardest skill for an expert to learn.
Speaking to the executive level
Conciseness, priority and knowing what a senior audience is actually listening for.

Proof

Raising money while managing nerves — a start-up executive, twenty sessions and a follow-up before every investor meeting — three investments in the seven figures

Related coaching

Presentation Skills Coaching

Our customized group workshops and one-to-one coaching lead to high impact, increased visibility and fast results.

Public Speaking Coaching

We love coaching for your important events — keynotes, conference talks, panels and town halls.

Executive Communication Coaching

One-to-one and group coaching incorporating the best practices leaders actually use: shaping a message and delivering it with confidence, whether you are presenting to a board, running a meeting, or handling challenging situations.

Why people choose us for work that matters

A named system, published in full
Twenty-six competencies with names, grouped into five categories. You can read the whole thing before you spend anything — most firms will not show you their method.
See the Presence26© System
Thirty years, and the receipts
The Today Show, Oprah, the Wall Street Journal and Women’s Health. Three published books, all of them translated. Fifteen thousand clients.
See the press record
Other firms send us their coaches
The Train the Presentation Coach Certificate Program is one of the few of its kind — organisations pay to have their own HR and L&D people trained and credentialed by us.
About the Certificate Program
The prices are on the website
No discovery call required to find out what it costs. Both programme structures and the rates are published, along with what happens if those numbers are a problem.
See how an engagement runs

Investment

Our top priority is adding to your communication and presentation excellence. The investment is designed flexibly around your needs, resources, and the scope of the program.

Group Day Session: $5,900per coach
Group Half-Day Session: $2,900per coach
1:1 Corporate Coaching: $475 / hour20-hour package: $9,500
1:1 Individual Coaching: $375 / hourWhen the cost is not corporate-sponsored

All programs include an assessment and goal plan, materials, follow-up notes and an action plan, and unlimited texts between sessions.

Discuss your program

Common questions

Yes — investor presentations are our specialty. We will help you with your story, your messaging, delivery, practice and feedback. Tell us the date and we will tell you honestly what is realistic in the time you have: two weeks is enough to change a pitch materially, and three days is enough to fix the opening and the questions.

Enough to change outcomes, which is the only measure that matters. One start-up executive who came to us before a run of investor meetings went on to close three investments in the seven figures.

Very likely. Over thirty years the concentration has been in biotech, healthcare, finance and technology — fields where people have deep expertise and need it to land with someone who does not share it.

We look forward to your raise going well

Enjoy a relaxed, complimentary thirty-minute conversation with Coach Laurie — the raise, the room, and what is currently getting in the way. We want to learn about you and share ideas.